Analytics
First-party analytics for widget portfolio performance and per-widget deep dives.
Analytics
Amplixa analytics has two surfaces that share the same metrics:
| Surface | Where | Job |
|---|---|---|
| Widget portfolio | Sidebar → Analytics (Widgets tab) | Compare all widgets: leaderboard, funnel, content-type mix, site pulse |
| Per-widget Analytics | Agents / Lead Capture / Widgets → Analytics tab | Answer “is this widget working?” with type-specific KPIs |
Overview on the home dashboard keeps a short health pulse and links into the portfolio.
Portfolio (sidebar Analytics)
Default landing is the Widgets tab:
- Cross-widget KPIs: impressions, engagements, conversions, rates
- Compact site pulse (pageviews + sessions)
- Impression → engagement → conversion funnel
- Leaderboard ranked by conversion rate (open a row for that widget’s Analytics tab)
- Conversions by content type
- Impressions over time
Traffic and Campaigns stay available for site context (countries, UTMs, session duration). They are supporting tabs — not a full web-analytics product.
Per-widget Analytics tabs
Each product surface embeds a scoped panel (same APIs, groupId fixed):
- Date range for the widget’s domain
- Type-aware KPI row (for example form submit success vs coupon copied vs chat messages)
- Mini funnel + impressions series
- Link back to the portfolio to compare with other widgets
Agents also show open / closed / total conversation counts from Inbox (not time-series yet).
Conversion outcomes (MVP)
| Content type | Primary conversion |
|---|---|
| Contact, newsletter, feedback, testimonial form | Successful form submit |
| Coupon | Code copied |
| Countdown | Expired / expired message shown |
| Announcement | Navigate out |
| Testimonial showcase | CTA click or navigate out |
| Bubble / launcher | Present another widget |
| Chat thread | Visitor message sent |
| Purchase notification (coming soon) | CTA click |
Engagements are surface clicks (launcher_click, cta_click, card_click) and visitor chat messages.
Honest limits
- New visitor data may take up to about a minute to appear after activity on your site.
- Chat conversation volume over time, CSAT, device splits, multi-step form drop-off, and revenue attribution are on the roadmap (Phase 2).
- Use the labels and charts in the live dashboard as the contract for shipped metrics.